Dec. 2, 2018 – by Charlotte Atchley, Nico Roesler, Anna Wiber
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While millennial consumers are looking for fresher and healthier foods and snacks, this generation of shoppers aren’t all the same.
For the past few years, there has been a lot of talk about millennials — how they work, how they spend their money, how they eat — and how their habits, for better or for worse, are changing society. The baking and snack industries are no exception. It seems like at every conference or industry meeting, there’s at least one session or a keynote speech about the millennial mindset. And we, the millennials editors of Baking & Snack, have been here, listening to everyone talk about us like we aren’t in the room.
Well, we monitor the data and the trends, and we like to think it’s a bit more nuanced than stark numbers suggest. When it comes to food, it is no secret millennials are opinionated, and if you want our money, it’s