“For me, it’s not just about getting the opportunity; it’s about what I do with it once I’ve got it.” – Aja Allen.
The cannabis store honors the plant culture that came before it with an enlightened, informed, & interactive store experience that emphasizes a product-first mentality. Including the social equity and underrepresented cannabis brands it chooses to carry and highlight, providing them with a platform to grow. This ethos opened the door to diverse and exclusive collaborations that strive for authenticity, including Angela Rye, Queen Latifah, Talking Terps, Clubber Lang by Ball Family Farms, itsPurpl by Jaleel White, and the newly launched RNBW and Insomniac collaboration. RNBW chose Sixty Four & Hope as one of four California dispensaries to offer free tickets to high-profile concerts like Electric Daisy Carnival (EDC) and Rolling Loud.
Explicitly developed to produce economic parity for people harmed by the war of drugs, each business is projected to increase licensees’ income from $46,600 (under the poverty line in L.A.) to $450,000+ annually and create 30-40 jobs with benefits. (Income estimate based on average yearly revenue from three comparable dispensaries currently operating in Los Angeles.) With this increased income,