Queen of all things home décor, sometimes notorious felon, and friend to Snoop Dogg, Martha Stewart is finally joining the cannabis industry … well, sort of. She just launched her very own line of CBD products. Stewart claims CBD is a part of her wellness routine, and the next logical step was starting her own brand.
Launching last Thursday, her product line offers gummies, gels, and oils, and will be under the umbrella of Canopy Growth, a company based in Canada. The CBD products will be available via Canopy’s site, and sit in the $30 and $40 price range.
“I was surprised to learn that while most people have heard of CBD, less than 20 percent of us have actually tried it,” Stewart said in a statement emailed to CNN Business regarding her new product line and its implications. “For me, that signals a lot of opportunity to create beautiful, elevated products that help people live well.”
Stewart’s line features gummies that look like French fruit candies, also known as pâte de fruits, and she claims that the fruity inspiration behind the gummies was based on her two favorite spots, her garden and her kitchen, and feature natural flavors including lemon,