Last Saturday night, as observant Jews marked the end of the Sabbath by smelling fragrant herbs—cinnamon, cloves, or in Sephardic tradition, a myrtle branch—a group of cannabis enthusiasts gathered in Denver to bid farewell to the Sabbath bride with a different kind of herb: one that’s only been legal in the state of Colorado for the last five years.
Dina Muchnick, a cannabis industry branding specialist who led the service for the Mile-High City’s first Chai Havdalah, said it makes perfect sense. “It’s supposed to be a smell you find pleasant and uplifting,” said the 33-year-old Muchnick, who grew up Modern Orthodox on Long Island. “And for me, there’s nothing more pleasant and uplifting than a good strain of cannabis.”
(The strain, in fact, was a citrusy hybrid called Iced Grapefruit.)
Denver’s Chai Havdalah—more party than religious gathering—was the second in a series of Jewish-themed cannabis events organized by Catherine Goldberg, an L.A.-based social media marketer and event producer for the burgeoning cannabis business. Goldberg, 28, attended Sarah Lawrence College before moving to San Francisco, and eventually to L.A., where