South Carolina-based Palmetto Harmony is pushing forward cannabis advertising by running the first commercial for cannabis-based products to appear on nationally syndicated networks. The commercial is airing on 12 national networks including CBS, ABC, NBC, Oxygen, Lifetime Movies, and BBC-America.
Palmetto Harmony offers a range of CBD oil and cannabis-based products, which the commercial promotes as wellness products. The commercial, airing in 71 different cities, contains no specific mention of CBD oil or cannabis.
Janel Ralph, CEO of Palmetto Harmony, said the response has been “crazy, with a lot of positive feedback.”
“We had to be very careful in how we presented the products,” Ralph said. “Just like with the rules for pharmaceutical ads, there were certain things we couldn’t say and we had to be conservative.”
So far, she said the company hasn’t received any backlash or negative feedback. Her company plans to run a holiday-themed ad on 42 national channels starting December 1.
Ralph said she hopes the commercial opens the door to advertising for the cannabis industry. “We all have to be very careful in how we present